004 Money & Metrics

Insights for thinking about money, and how that will affect your pricing and conversion goals. Like it or not, these projects will require funding and revenue goals and it’s better to know what you need to produce before you start, rather than get crushed later.

005 Strategy

The Strategy Module is where we will turn our attention to confirming our business objectives, shift our focus to content, and create requirements documentation, a creative brief, and asset inventory that will help you achieve the vision and goals you have for your website or digital marketing project.

002 Planning

In the Planning Module you will be introduced to a variety of planning concepts that will help you anticipate and visualize what you may or may not want to focus your efforts on. This module includes questions to ask yourself, mindsets to embrace, and practices to be in. As Eisenhower said plans are worthless, but…